I have been wanting to try this stuff for a while. It is a crumbly Greek sweet, amde with honey, chocolate, and sesame seeds, and other stuff that is not printed on this label. My roommate and I got some at our local farmer's market, and I think I am addicted. Like the other Greek sweet, baclava, it starts off a little odd, but the more you eat, the better it gets. This stuff is slightly squishy, and sort of crumbly, and it's got this wispy crispy stuff in it that I can't identify, and it is GOOD! Yum. Maybe I'll try the vanilla kind next week; the guy who was selling it said it's also good on flatbread. Hmm.....